Free UTM Link Builder
Build trackable campaign URLs with UTM parameters for Google Analytics — fill in the fields, then copy your tagged link.
Where the traffic comes from.
The marketing medium.
The specific campaign.
Paid keywords (optional).
Differentiate ads/links (optional).
Fill in the required fields to build your URL.What is a UTM link builder?
A UTM link builder adds tracking parameters to your URLs so you can see exactly which campaigns, channels, and links are driving traffic and conversions. Without them, most of your marketing traffic lands in analytics as vague 'direct' or 'referral' buckets.
Add the source, medium, and campaign at minimum — for example a newsletter link tagged utm_source=newsletter, utm_medium=email, utm_campaign=spring_sale. This tool assembles a valid, properly encoded URL you can paste into your email, ad, or social post.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags you add to a URL so analytics tools like Google Analytics can attribute traffic to a specific source, medium, and campaign. The five parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Which UTM parameters are required?
Source, medium, and campaign are the three you should always set. Term and content are optional and mainly used for paid search keywords and A/B testing different links.
Do UTM tags affect SEO?
Used on your own outbound campaign links (emails, ads, social), UTM tags are safe. Avoid adding them to internal links you want indexed, as they can create duplicate URLs.